Signature Barbers
Building Confidence One Clipper at a Time
PROBLEM
Signature Barber, a boutique grooming lounge known for its precision cuts and classic barbering techniques, faces challenges in amplifying its brand awareness to attract and retain a loyal clientele. This case study, tailored for MCAST’s marketing and business students, examines key branding obstacles and opportunities in the competitive grooming industry
SOLUTION
To elevate Signature Barber’s brand awareness, a strategic, multi-channel approach is essential. First, establish a cohesive visual identity by redesigning logos, color palettes, and photography styles to reflect its vintage-meets-modern ethos, ensuring consistency across all touchpoints—from social media to in-store signage. Next, amplify digital visibility through targeted SEO optimization (e.g., “best traditional barber in [location]”) and engaging social content, such as short reels showcasing signature services or client transformations. Define a clear USP centered on craftsmanship (e.g., “Precision Cuts Rooted in Tradition”), Signature Barber can carve a distinct identity, attract new audiences, and foster lasting connections in a competitive market.
105.7%
INCREASE IN SOCIAL MEDIA ENGAGEMENT
25%
UPLIFT IN IN-Shop SALES
81.6%
Non Followers