Insights

By: Michael Castillo Marketing In Crisis What Businesses Should Be Doing Let me be very clear — crises don’t kill businesses. Confusion does. Silence does. And right now, most businesses are bleeding revenue because they’re frozen, not because they’re broken. Below is the exact framework businesses should be executing — broken down with high-conviction hooks  and clear, visual explanations. Control the Narrative Immediately If you don’t tell the market what’s happening, the m

By Michael Castillo In today’s digital landscape, posting on social media isn’t enough. Many businesses believe that consistent posting automatically leads to growth. But without a funnel system behind those posts, you’re not building momentum—you're just burning time and money. A marketing funnel transforms random content into a strategic pathway that turns viewers into customers. Without it, your posts become noise in a crowded feed instead of drivers of real results. Posti

Momentum is everything. Show up daily, stay in their feed, and you stay in their mind. Consistency builds trust, and trust builds influence. Even Scripture reminds us: “Do not grow weary in doing good.” Keep posting, keep showing up, keep planting. Momentum isn’t magic—it’s discipline in motion.